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"DESKTOP
METAPHOR"
An Exhibition By Mateo Zlatar
Feruary 6 - March 20, 2004
Opening
Reception: Friday, Feb 6, 7PM - 9PM
Artist's talk: Saturday, February 28, 2004, 3PM
Una
Charla en español con el artista: Sábado, 13 de marzo, a
las 3 de la tarde
MediaNoche,
the new Uptown gallery devoted to new media, presents Mateo Zlatar's "Desktop
Metaphor".
The piece is a visual narrative that takes place in the operating system
of a fictional computer, where different pieces of software are launched
and quit by an omniscient user, portraying several pieces of software
that fulfill emotional, aesthetical and metaphysical goals, reaching beyond
the traditional productivity-oriented software’s intentions.
The installation comprises two large-scale projections of computer "desktops",
where fictional software splash pages display names, corporate brands
and a diverse array of purposes that transforms the computer desktop in
a "mirror of the mind", revealing the user’s hopes, dreams
and frustrations (in this case the artist).
As the artist explains, "nowadays the paradigm of the "desktop"
as a way to understand the virtual space of the computer has overcome
the metaphor itself, because is not longer a formal reference to real
life but our actual way to communicate, organize and live our lives."
"I am interested in revealing how the computer memory has become
an essential extension of our own memories and thoughts, becoming an authentic
mirror of the mind".
In the process of this work, which the artist originally started as interventions
to real pieces of software, he envisioned a cybernetic scenario in which
ordinary people may connect their brains to the machine and simply download/upload
memories and hopes, dreams and frustrations to the binary system, expecting
feedback and the "inevitable rearrangement of our thoughts".
What if we can do that? What tasks may we want the computer to do with
us, for us, on us? That’s the play of this work, which in this approach
is not exempt of poetry, magic, irony or criticism.
Mateo Zlatar is an artist and designer living and working in New York
City.
for more
by the artist:
http://www.mateozlatar.com
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© 2003, Mateo Zlatar
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